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SEO Isn’t Just Keywords - Here’s What Really Matters in 2025

  • Writer: Megan Barker
    Megan Barker
  • Aug 7
  • 2 min read

Still stuck thinking SEO is about shoving keywords into every paragraph and crossing your fingers? Nope. SEO in 2025 is way more human - and way more strategic.


The truth is, Google’s gotten smarter. Its algorithms now prioritise:

  • Relevance

  • User experience

  • Site structure

  • Authority

  • Mobile performance


And guess what? A copy-pasted site with robotic keywords doesn’t cut it.


The 5 Pillars of Smart SEO


  1. Search Intent Comes First If someone searches for “ethical handmade candles,” they’re looking for more than a candle — they’re looking for a story, a brand they can trust. Your content has to match that intent, not just the phrase.


  2. Content That’s Actually Useful Google now measures how long people stay on your site. Are they reading your content? Clicking through? That’s what matters — not how many times you repeat “handmade candles UK.”


  3. Site Performance and Speed Google uses Core Web Vitals to measure things like:

    • Loading speed

    • Interactivity

    • Visual stabilitySlow, glitchy sites get pushed down. Tools like GTmetrix and Lighthouse help you optimise.


  4. Mobile-First Everything Over 70% of web traffic is mobile (Statista, 2024). If your site doesn’t adapt properly on phones, you’re invisible to half your audience.


  5. Technical SEO Still Matters Meta titles, alt text, sitemap, SSL, schema markup — these are the behind-the-scenes bits that tell Google what your site is about and how to rank it. Ignore them, and you’re relying on luck.


What We Do Differently at Lucky Bones


We don’t do template “SEO.” We:

  • Build every site with performance and ranking in mind

  • Layer in SEO from the very first design draft

  • Write human-first, Google-friendly copy

  • Ensure you can be found, not just admired


Get in touch to find out how we can help you!

 
 
 

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